About Us

Principia Hospitality was formed to create a new kind of company: One that was equal parts creative, and forward thinking, focused on customer service, and the goals of our hotel owners. We have a passion for Hospitality, and recruit others who feel the same way.

We focus on the principles of hospitality in each venture we join, to create opportunities that exceed the expectations of ownership groups, employees, and constantly challenging ourselves in the process.

Principia Hospitality is committed to building value in the properties we manage and develop. We love our work and that passion translates to every aspect of the enterprise, resulting in higher guest satisfaction and customer loyalty, higher profitability, and greater long term growth and development for the properties, and the people we manage.

Stephen Robbins

HSAR06 A dynamic leader with an innovative approach to hotel management, Stephen Robbins brings over 20 years of hospitality experience to positioning, marketing and operating hotels.

But he also offers something more intangible-an artistry and creativity evident in every project he takes on.
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Jim Nelson
VP Aqusitions

hjmn07 Jim Nelson serves in the role of Development and Acquisitions for Principia Hospitality, identifying new product sites, and working with owners, franchisors, as well as banks and lending institutions to put deals in place.
He has a great understanding of the fundamental market conditions which serve to make for a successful hotel, and works to identify those projects that have the potential for great long-term returns.
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Betty Sample
Vice President Sales

Betty Head3 copyBetty is an energetic and aggressive sales professional with proven results for properties of all sizes.

She has a unique ability to connect with key accounts and develop new business for her hotels. She understands the needs of the sales team and provides a challenging environment to boost profits.

Read more about Betty

give us a call us at Phone: 512.687.3416


REO Management

Helping Lenders and Special Servicers manage distressed properties. learn more


Springboard toward profitability through more efficient and guest-friendly design and execution. read more

New Services

Web Development

We can assist you in crafting your online presence so that it successfully integrates with your off-line communication. learn more

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